Case Study: Moss accelerates ABM execution with Userled

Moss boosts click-through rate to 3.3% with Userled

Moss, a company with a diverse customer base across more than 20 industries, needed to execute account-based marketing (ABM) but struggled with generic messaging and slow campaign creation. Their existing tools required extensive engineering support, which delayed launches and hindered personalized outreach. To address this, they turned to the Userled platform.

Userled provided an easy-to-use solution that allowed Moss's team to create personalized ABM pages and campaigns without needing engineers. This integration with tools like Salesforce enabled real-time personalization. The results were significant, including a pilot campaign achieving a 3.3% click-through rate compared to 0% previously, and the team tripled their email conversion rates while accelerating campaign execution.

Moss