Case Study: Intentsify scales ABM to 300+ accounts with Userled

Intentsify scales ABM to 300+ accounts with Userled

Intentsify, a provider of data solutions and intent-activated advertising, faced the challenge of scaling their digital account-based marketing (ABM) program. They initially planned to manually create personalized ad experiences for only their top 10 strategic accounts due to the significant labor involved, but they needed to find a way to efficiently reach their full list of over 300 target accounts without increasing their team's manual workload.

By implementing Userled's ABM platform, Intentsify gained a scalable solution for personalization. The Userled product integrated with their existing tech stack, allowing them to instantly swap creative and messaging across hundreds of experiences and launch large-scale, personalized LinkedIn campaigns. This solution enabled Intentsify to achieve a 30x growth in their ABM scope, moving from 10 to over 300 accounts. The impact was significant, directly leading to the closure of a previously unresponsive high-value account and a major increase in brand awareness and engagement.

Intentsify