Case Study: Entrust boosts demo bookings with Userled

Entrust increases demo bookings by 120% with Userled

Entrust, a global leader in automated digital identity verification, faced the challenge of personalizing their outreach to diverse enterprise clients. Their generic demo landing page failed to address the specific pain points of different industries, which resulted in many leads not booking a product demonstration. To increase their demo booking rate, they partnered with Userled to implement a more tailored account-based marketing approach.

Userled provided a solution by generating fully personalized microsites and assets for Entrust's targeted accounts. The solution clarified the call-to-action to focus solely on booking a demo and provided an analytics dashboard to monitor engagement. By leveraging Userled, Entrust achieved a 120% increase in demo bookings, increased SDR efficiency, and saw improved lead conversion and pipeline generation.

Entrust