Case Study: Instant Magazine boosts user engagement 15% and accelerates trial-to-paid conversions with Userlane

How Instant Magazine is Automating

Instant Magazine, a creative platform for building and monetizing interactive digital magazines, faced a steep learning curve with its new editor for less tech‑savvy users. To provide a scalable, cost‑effective supplement to face‑to‑face training, webinars and guides and to improve the trial‑to‑paid conversion, Instant Magazine implemented Userlane’s in‑app guidance (Userlane tours/Userlanes).

Userlane delivered interactive, easy‑to‑create guided tours that walk new and existing users through key features of the editor, allowing personalized, automated onboarding at scale. As a result, Userlane has assisted about 9k users, increased user engagement by 15%, achieved around a 60% completion rate for guided flows, and helped boost trial‑to‑paid conversions by simplifying and accelerating onboarding.

Instant Magazine

Dennis Loojienga

Product Marketer