Case Study: Azubi‑Navigator achieves a 15% conversion increase with Userlane

How Azubi-Navigator Increased its Conversion Rate

Azubi-Navigator, U‑form Testsysteme’s learning management platform, faced rising numbers of trial users and a complex feature set that made individual onboarding unsustainable. To provide faster, more interactive guidance for its younger user base, Azubi-Navigator implemented Userlane’s onboarding automation with in-app guided tours.

By embedding Userlane’s interactive tours (test users engaged with about five tours on average), Azubi-Navigator made onboarding more intuitive and scalable, increasing its conversion rate by 15%, reducing support tickets by 20%, and cutting onboarding time by 5%. Userlane’s solution turned new users into immediate power users and enabled the team to plan additional tours for more advanced features.

Azubi-Navigator

Cornelius Scheffel

Managing Director