Case Study: Forto achieves 33% faster onboarding and 10% higher conversion with Userlane

Boosting Conversion Rates With a Scalable Onboarding Experience

Forto, Europe’s first digital freight forwarder, faced a scalability problem: account managers were spending about 30 minutes onboarding each customer and answering repetitive questions, which hindered a consistent, efficient user experience. To streamline this process while preserving a high-touch feel, Forto implemented Userlane’s interactive guides.

Using Userlane’s interactive guidance, Forto cut user onboarding time by 33% and raised the conversion rate from sign up to quote request by 10% (from 81% to 91%). Forto has since rolled out Userlane more broadly, created more tailored guides, and adopted Userlane’s promotions feature to support platform updates, delivering faster time-to-value and a more scalable onboarding process.

Forto