Case Study: Foleon achieves 15% increase in trial-to-paid conversion rate and 40% faster time-to-value with Userlane

B2B sales and marketing platform sees a 40% decrease in time-to-value

Foleon, a next-generation platform for deploying smart sales and marketing material, faced a steep learning curve with its drag-and-drop editor for less tech-savvy users and needed a scalable way to improve trial-to-paid conversion. To address this, Foleon partnered with Userlane and adopted Userlane’s interactive guidance platform to provide in-app, step-by-step assistance and virtual onboarding for new and existing users.

Userlane was implemented on top of Foleon’s editor to deliver interactive tours and contextual guides that lead trial users through key workflows and help existing customers adapt to a redesigned UI. The Userlane solution made guidance easy to create and personalize, driving a 15% increase in trial-to-paid conversion rate and a 40% decrease in customer time-to-value.

Foleon