Case Study: AGCO increases user retention and cuts support response time with Userlane

AGCO increases transparency and efficiency in communication with users

AGCO, a global leader in agricultural equipment, needed a better way to support users of its FendtONE offboard smart farming application. As part of its digital transformation initiative, ONE Digital, the company wanted to streamline customer onboarding and communication while reducing support tickets and helping farmers get more value from the platform. Userlane provided the engagement and guidance tooling to help address these challenges.

Userlane implemented its Engagement Suite with interactive guidance and announcement features, piloting it with 800 customers. The solution improved onboarding, training, and communication around downtime and release notes, resulting in 57% user retention in the FendtONE application and a 2x reduction in support response time.

AGCO

Selina Pusch

Product Solution Specialist