Case Study: Ninox achieves 10x higher trial-to-paid conversion with Userlane onboarding solution

10 times higher trial-to-paid conversion with Userlane onboarding solution

Ninox, a Berlin-based No-Code/Low-Code platform for database users, needed a better way to help trial customers learn core tasks (creating databases/tables, importing/exporting data, scripting) because traditional documentation wasn’t driving strong conversions. To solve this, Ninox implemented Userlane’s onboarding solution to provide in-app, guided learning and reduce the friction of getting started.

Userlane delivered customizable, interactive step-by-step guides rolled out first as a trial and then to all new users, cutting reliance on manuals and guiding users through key workflows. The impact was measurable: 53% of trial sign-ups used Userlane, those users were 10x more likely to continue using Ninox, 74% adoption among paid users, and week-one retention for paid customers increased by 11%, improving conversion and long-term customer retention.

Ninox

Varun Modi

Product Manager