Case Study: Zakeke achieves higher conversion rates through user-tailored onboarding with UserGuiding

How Zakeke improves Conversion Rate through user-tailored onboarding processes with UserGuiding

Zakeke, a Milan‑based visual product customizer that adds 2D, 3D and AR personalization to e‑stores, faced low conversions from a one‑size‑fits‑all onboarding experience and an overstretched development team. To onboard diverse merchants on different platforms more effectively, Zakeke adopted UserGuiding, using its no‑code User Guides, In‑App Messages and User Segmentation features.

Using UserGuiding, Zakeke built tailored, interactive product tours, tooltips and app messages without developer help, rolling out segmented onboarding flows in minutes. Within six months they reported improved conversion rates and a reduction in support tickets related to product functionality, demonstrating measurable gains from UserGuiding’s no‑code onboarding tools.

Zakeke

Carlo Dalessandro

Chief Operating Officer