Case Study: Opinew achieves a 10% activation rate increase with UserGuiding

How Opinew Increased Activation Rate by 10% with UserGuiding’s Interactive Guides

Opinew, a Shopify app for displaying reviews from other platforms, struggled with high early churn within the first 15 minutes after users signed up or installed the product. Because its audience included both technical users and non-technical store owners, the team needed a scalable way to educate users quickly without relying on one-to-one live support.

Using UserGuiding, Opinew created interactive product tours, onboarding checklists, tooltips, hotspots, and embedded videos to guide users through setup and key features. With UserGuiding, Opinew launched these onboarding flows in just a few days and saw a 10% increase in activation rate, while also reducing the number of product-related support requests.

Opinew

Rémi Drogoul

Head Of Partnerships & Marketing