Case Study: Kariyer.net Improves Activation and Engagement with UserGuiding

How Kariyer.net improved the activation and engagement rates with UserGuiding’s segmentation feature

Kariyer.net, Turkey’s largest online employment platform, needed a scalable way to onboard different employer user roles without burdening its developers with constant customization work. With UserGuiding, the team looked for a no-code way to personalize onboarding and guide users to the right next steps after signup.

Using UserGuiding’s segmentation, checklists, and tooltips, Kariyer.net created tailored in-app journeys for admins and managers, helping them quickly discover relevant actions and sections. As a result, UserGuiding helped improve activation and engagement rates, while also reducing dependency on engineering and speeding up onboarding iterations.

Kariyer.net

Merve Bakar

UX Researcher