Case Study: Autorola achieves 47% feature adoption with UserGuiding

How Indicata achieved a 47% feature adoption rate with UserGuiding

Autorola, through its vehicle inventory management tool Indicata, needed a scalable way to onboard users across 13 markets and 11 languages. They were relying on one-on-one onboarding calls and email-based feature announcements, which became difficult to maintain as they grew and led to users underutilizing the product.

With UserGuiding, Autorola centralized and automated onboarding using product tours, hotspots, and announcement modals to educate users and promote new functionality. The result was a 47% feature adoption rate among active users in the first week of a new feature launch, along with stronger user engagement and positive feedback from staff.

Autorola

Kathleen Brummitt

Consultant to the Executive Board