Case Study: igus Inc. improves product education with UserGuiding

How Igus easily communicates information to their customers with UserGuiding

igus Inc., an engineered plastics manufacturer serving customers in the USA, Germany, and 35 countries overall, needed a better way to communicate important information across its complex, hard-coded website. Because the company couldn’t easily edit site content directly, it turned to UserGuiding, using product tours, hotspots, and NPS surveys to support users and collect feedback.

With UserGuiding, igus created interactive guides to walk customers through customization processes, added hotspots with extra explanations and GIFs, and launched NPS surveys to gather feedback and quickly address complaints. The result was better product education and a simpler website experience for users, while UserGuiding also saved the team hours by letting them clone onboarding content and make updates without relying on website maintainers.

igus Inc.

Derek Solas

Digital Marketing Specialist