Case Study: GhostwriterAI boosts onboarding completion to 80% and cuts update time by 63% with UserGuiding

How GhostwriterAI Spends 63% Less Time in Creating Stellar User Onboarding Experiences with UserGuiding

GhostwriterAI is an AI-based marketing platform that helps influencers, agencies, and brands create highly targeted content at scale. Facing low engagement from traditional onboarding (long articles and videos) and frequent product changes that made updates costly and slow, GhostwriterAI turned to UserGuiding for an interactive, easily updatable onboarding solution.

UserGuiding provided interactive product walkthroughs, guides, feature highlights and other onboarding elements that GhostwriterAI can edit with a few clicks, no coding required. After implementation, GhostwriterAI raised first-step onboarding completion to 80%, achieved guide completion rates of 53–84%, and reduced hours spent updating the old onboarding system by 63% — all enabled by UserGuiding.

GhostwriterAI

Ester Liquori

Chief Executive Officer & Founder