Case Study: Flowla Boosts User Activation by 24% with UserGuiding

How Flowla increased user activation rates by 24% with UserGuiding’s interactive UX elements

Flowla is a UK-based SaaS sales enablement tool used by revenue teams to create digital journeys for clients. As they prepared a major launch and changed their sign-up and template-selection flow, they needed a faster, more engaging way to onboard users and help them understand the product without relying on manual one-on-one support.

Using UserGuiding’s product tours and tooltips, Flowla guided new users to the right templates, explained how to create their first flow, and helped them navigate editing and sharing. The result was a 24% increase in user activation rates, with UserGuiding also helping Flowla eliminate onboarding friction and speed up rollout before launch.

Flowla

Erdem Gelal

Chief Executive Officer