Case Study: CitizenShipper achieves a 25% increase in activation rates with UserGuiding

How CitizenShipper increased Activation Rates by 25% with UserGuiding’s Resource Centers and in-app elements

CitizenShipper, a national online and mobile shipping marketplace, was struggling to educate and activate users inside the app without sending them off-platform — and their development team was too busy to build onboarding features. To solve this they adopted UserGuiding’s no-code onboarding tools, using interactive product tours, a Resource Center widget and announcement bar to surface help and news directly in-product.

By implementing UserGuiding’s in-app elements and segmented onboarding for desktop and mobile, CitizenShipper created a one-stop experience that boosted activation rates by 25% overall — 15% for Drivers and 10% for Shippers — improving conversion and early retention. CitizenShipper is now expanding UserGuiding Resource Centers to mobile users to extend these gains.

CitizenShipper

Cagri Sarigoz

Growth Marketing Manager