Case Study: BeerOrCoffee achieves rapid feature announcements and scalable user onboarding with UserGuiding

How BeerOrCoffee creates feature announcements in minutes with UserGuiding

BeerOrCoffee, a Brazil-based platform connecting people and companies to coworking spaces across about 160 cities, was struggling to scale user onboarding. They relied on one‑on‑one video calls and small in‑team development resources to create interactive guides, which became impractical as the product grew and they launched a new, more complex partner dashboard. To avoid overloading engineers and to reliably announce and teach new features, BeerOrCoffee turned to UserGuiding, a no‑code user onboarding platform.

With UserGuiding, BeerOrCoffee built interactive product tours, tooltips and in‑app announcements themselves—without developer help—enabling them to create and update onboarding content in minutes (for example, adding a new feature step to a tour in just 2 minutes). UserGuiding helped eliminate manual onboarding calls, speed up feature promotion, reduce developer dependency, and boost user experience and feature adoption across their customer base.

BeerOrCoffee

Joao Pedro Carvalho

Product Manager