Case Study: Ajar (property management platform) achieves scalable self-serve onboarding with UserGuiding

How Ajar became self-serve with UserGuiding’s automated onboarding and checklists

Ajar, a Dubai-based property management and rent collection platform serving landlords and tenants in English and Arabic, was onboarding every customer with time-consuming 1:1 sales sessions and needed to scale globally without a physical presence. To automate this process they turned to UserGuiding for a third-party user onboarding solution that could support multilingual experiences and self-serve flows.

UserGuiding delivered interactive walkthroughs, onboarding checklists, segmentation and Arabic-language guides that removed the need for manual hand-holding, enabling a self-serve first approach. By using UserGuiding’s checklist and segmentation features Ajar significantly reduced time spent on live onboarding and expects notable improvements in activation rates as they optimize content.

Ajar

Marina Matta

UI/UX Designer