Case Study: Crunch boosts add-on purchases and upgrades with UserGuiding

Ensuring the Success of a Product-Led Transition – how UserGuiding helped Crunch

Crunch is a UK-based accountancy platform for contractors, freelancers, and small businesses. As it shifted to a product-led growth model with a new freemium tier, the team struggled with low engagement and conversions among free users and needed a scalable way to educate users without relying on 1:1 onboarding calls. To solve this, they turned to UserGuiding.

UserGuiding helped Crunch build automated product tours, onboarding checklists, hotspots, and announcement modals to guide users to value, support upsells, and promote add-ons. By replicating its onboarding scripts in-app and personalizing journeys by account type, Crunch saw improved user engagement and a measurable increase in add-on purchases and upgrades.

Crunch

Dan Harris

Product Lead