Case Study: Topic saves 20 hrs/week and reduces churn with Userflow

Topic saves 20 hrs/week with Userflow and cuts subscription churn to 0%

Topic, an AI-powered SEO content optimization platform, faced challenges with a time-consuming demo-based sales model. The team spent significant hours on onboarding calls, and many customers were purchasing their lowest tier plan as a trial, which drove down average selling price and created a high churn risk of 30-50%. They chose Userflow to help implement a self-service free trial.

Using Userflow's flow builder, Topic created in-app guidance for their complex onboarding process. This solution saved the team 20 hours per week previously spent on sales demos and enabled a smooth self-serve trial. Most significantly, Userflow helped Topic eliminate subscription churn on their new free trial system, a drastic reduction from their previous churn rate.

Topic