Case Study: Streak improves onboarding and reduces churn with Userflow

Streak reduces churn and boosts onboarding with Userflow

Streak, a CRM built within Gmail, needed to improve its in-app user onboarding and reduce churn. Their self-developed solution was difficult to maintain and did not allow for quick experimentation. They chose Userflow to find a more sophisticated and user-friendly platform that would allow non-developers to build and iterate on flows faster.

By implementing Userflow, Streak gained a powerful no-code flow builder with advanced features like analytics, triggers, and surveys. This allowed them to significantly improve onboarding, run A/B tests, and build sophisticated cancellation and contraction flows. As a result, Userflow helped Streak reduce churn, achieve faster iteration without developers, and expand their use cases beyond initial predictions.

Streak