Case Study: Streak improves onboarding and reduces churn with Userflow

How Streak replaced self-developed onboarding with Userflow

Streak, the CRM built inside Gmail, needed a better way to handle in-app onboarding. The team had previously built their own onboarding tips, but they were hard to maintain and didn’t let them iterate quickly, run experiments, or analyze performance effectively.

Streak chose Userflow to replace its self-developed onboarding with a flexible, no-code flow builder, using features like triggers, analytics, surveys, version control, and custom JavaScript actions. With Userflow, Streak improved onboarding, sped up iteration without relying on developers, and expanded into new use cases like cancellation, contraction, and auto-join team flows to help reduce churn and support growth.

Streak

Aleem Mawani

Chief Executive Officer