Case Study: Make boosts user onboarding and activation with Userflow

How Make onboards and activate users at scale with Userflow

Make, the visual automation platform formerly known as Integromat, needed a better way to onboard and activate users at scale as it grew to 500,000+ customers. The team wanted to help new users quickly understand the product value, learn the terminology, and complete the steps needed to build their first automated workflow, while keeping the experience manageable for non-developers.

Using Userflow, Make implemented welcome messages, checklists, guided flows for each onboarding step, a Resource Center for help and on-demand content, and precise targeting with no-code event tracking. Userflow helped Make improve new user onboarding, boost activation and conversion to paid plans, and create in-app messaging faster without developer support, while scaling with their needs.

Make

Matouš Vrba

Growth Specialist