Case Study: Klevu cuts onboarding time by 50% with Userflow

How Klevu Enhanced Adoption and Reduced Time-to-Value by 50% with Userflow

Klevu, an AI-powered product discovery platform for e-commerce brands, needed a better way to onboard users and drive feature adoption as its product grew more complex. Their existing onboarding process took 45–60 days on average, required frequent support intervention, and generated too many basic “how-to” questions for the support team. To solve this, Klevu turned to Userflow.

Using Userflow’s no-code platform, Klevu implemented guided flows, checklists, in-app announcements, self-serve support resources, segmentation, analytics, and HubSpot integration in a phased rollout. The results included nearly 50% faster onboarding, with implementation time dropping to 20–25 days, a 23% increase in average app usage sessions, and 45% higher participation in monthly product town halls. Userflow also helped reduce basic support requests and enabled Klevu to launch new programs like refer-and-earn and onboard its new product, Asklo, shortly after launch.

Klevu

Danish Refai

Product Manager