Case Study: Iteratively achieves product-led user activation and high onboarding completion with Userflow

How Iteratively gives users an awesome first-time experience

Iteratively, a Seattle-based SaaS company, needed to move from a demo-heavy sales process to a product-led onboarding approach that activated more trial users without tying up engineering. After an earlier vendor’s bug derailed a launch, Iteratively evaluated several options and chose Userflow for its no/low-code in-app product tours, powerful flow builder, and advanced features like branching logic and environment/version control.

Using Userflow’s flow builder and in-app onboarding tools, Iteratively built customizable onboarding flows (including tooltips, branches, and planned Segment integration) that non-developers can iterate on quickly. Userflow delivered a smooth, bug-free experience with a very high completion rate of flows, faster experimentation without developer involvement, and a clear trend toward higher user activation for Iteratively.

Iteratively

Franciska Dethlefsen

Head of Growth