Case Study: Indicative Drives Product-Led Growth with Userflow

How Indicative drives product-led growth with Userflow

Indicative, a product analytics platform for product managers, growth marketers, and data teams, wanted to improve product-led onboarding and help users quickly understand the full value of its analytics product. After struggling with a competitor’s onboarding tool, the team needed a more robust, visually polished solution that non-developers could manage while still supporting advanced customization. Userflow provided the in-app onboarding and guidance layer, along with surveys and launchers, to support their product-led growth efforts.

With Userflow, Indicative built robust, great-looking onboarding guides in just three days and replaced its previous survey provider as well. The new flows ran smoothly, matched Indicative’s clean UI, and helped the team quickly identify and fix issues through embedded analytics. Most notably, Indicative saw a 15% increase in flow engagement immediately after switching to Userflow, with stronger activation and a smoother demo experience overall.

Indicative

Jeremy Levy

Chief Executive Officer