Case Study: mParticle Analytics achieves 15% higher demo engagement and smoother product onboarding with Userflow

How Indicative drives product-led growth with Userflow

mParticle Analytics, a product analytics platform, needed to drive product-led onboarding and improve trial conversion by guiding users through demo queries. After struggling with a competing onboarding tool that was fragile and visually mismatched, mParticle Analytics adopted Userflow for in‑app onboarding, surveys, and feature launchers.

Userflow provided a robust, easy-to-use flow builder with advanced element selection, a theme editor, embedded flow analytics, and launchers; mParticle Analytics replaced their prior guides and surveys with Userflow and immediately saw smoother, bug-free flows and higher engagement. The team reported a 15% increase in engagement with flows/demos, higher completion rates and faster time-to-value, and plans to use Userflow data to further optimize conversion and adoption.

mParticle Analytics

Jeremy Levy

Chief Executive Officer