Case Study: Evocalize boosts product adoption and engagement with Userflow

How Evocalize Boosted Product Adoption and Engagement With Userflow

Evocalize, a collaborative marketing automation platform for local marketers and multi-location brands, was facing growing onboarding and feedback-collection complexity as its product expanded. Creating and updating onboarding flows required too much engineering support, slowing the team down and making it harder to scale personalized experiences across its white-labeled environment. To solve this, Evocalize turned to Userflow.

With Userflow, Evocalize implemented no-code, step-by-step onboarding flows, A/B testing, in-app surveys, and conditional theming through a simple JavaScript integration. The results were strong: blueprint-driven experiments drove a 25% increase in new user-to-first-purchase conversion and a 30% lift in dashboard-to-program purchase conversion within a month, while users who completed guided flows saw 40% to 250% higher conversion rates. Userflow also streamlined NPS and beta feedback collection, improved product iteration, and increased partner confidence through better transparency into user adoption metrics.

Evocalize

Nick Markman

Director of Product