Case Study: Yoghurt Digital scales usability research without scaling costs with Userfeel

Yoghurt Digital scales research without scaling costs with Userfeel

Yoghurt Digital, a digital agency, needed a more affordable and flexible way to conduct usability testing for its clients. Their previous reliance on live interviews provided high-quality insights but was too slow, expensive, and difficult to scale across multiple projects. This challenge led them to seek a solution from the vendor Userfeel.

By implementing Userfeel's usability testing platform, Yoghurt Digital gained an easy-to-use and scalable operating layer for research. This allowed them to integrate testing into their regular workflow instead of treating it as a special project. The solution delivered measurable ROI for their clients, including a 51% increase in purchases for Teds Cameras and a 117% increase in leads for MoneyMe. Userfeel enabled the agency to scale its research capabilities without scaling costs.

Yoghurt Digital