Case Study: Proforto achieves clearer UX priorities with Userfeel

Proforto reduces drop-offs with Userfeel through clearer UX insights

The customer, Proforto, faced a challenge in understanding why users were dropping off on their retail website. While analytics tools like Hotjar showed what was happening, the team lacked the behavioral explanation behind the numbers, which left them making assumptions about user friction. The vendor, Userfeel, provided its usability testing service to help discover the root causes.

Userfeel implemented targeted user testing to give Proforto clear explanations for user confusion, revealing blind spots in complex navigation. This solution allowed the team to prioritize changes based on actionable insights, leading to a significant behavioral improvement, fewer drop-offs, and a smoother customer journey. The vendor, Userfeel, enabled Proforto to turn vague analytics into data-driven UX priorities.

Proforto