Userfeel
2 Case Studies
Case Study: New Republique achieves rapid, revenue-saving UX insights with Userfeel
A Userfeel Case Study
New Republique - Customer Case Study
New Republique, a niche UX, conversion rate optimization and personalization agency led by CEO Nima Yassini, needed a way to uncover real user friction and explain why CRO experiments failed—insights that analytics alone couldn’t provide. To address this, they integrated Userfeel’s remote user testing service into their research workflow to observe users directly and validate design concepts.
By using Userfeel, New Republique made remote testing a core part of pre- and post-design work and experiment analysis, uncovering issues such as users adding items without selecting sizes (occurring nearly 3,000 times per month) and implementing fixes that saved hundreds of thousands of dollars. New Republique cites Userfeel’s affordability, speed, participant reach and flexibility as instrumental in identifying friction points, validating new products and diagnosing failed experiments.
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New Republique
Nima Yassini
Chief Executive Officer