Case Study: LeMieux boosts engagement and conversion with Userfeel

LeMieux lifts mobile ARPU 9% with Userfeel

The customer, LeMieux, had robust analytics data but lacked insight into the user intent behind high drop-off rates. Their challenge was understanding why users were struggling and knowing what to prioritize next. To address this, they turned to the vendor, Userfeel, for its usability testing service.

Userfeel implemented targeted usability tests, which exposed navigation blind spots and discoverability mismatches. This led LeMieux to restructure its homepage and navigation based on actual user behavior. The solution provided by Userfeel delivered significant measurable impacts, including a 9% increase in mobile ARPU, a 54% rise in saddle pad engagement, a 31% lift in conversion for a new range, and a 380% increase in feature engagement for a toy pony builder.

LeMieux