Case Study: Glide Invest achieves 40% higher KYC conversion with UserExperior

Glide Invest Found Valuable Insights Going Beyond Conventional Analytics Tools

Glide Invest, a mutual fund investment and advisory platform, faced significant challenges in understanding user behavior and eliminating friction points within its critical KYC journey. Conventional analytics tools provided insufficient context, making it difficult to identify hidden bugs and the reasons for user drop-offs. The product team needed deeper visual insights to monitor behavior and improve the user experience, which led them to the vendor, UserExperior.

By implementing UserExperior's session replay and monitoring capabilities, the Glide Invest team gained visual insights that complemented their existing metrics. This allowed them to identify and redesign conversion bottlenecks in the KYC flow and empowered their development team to quickly replicate and resolve crashes. As a result, UserExperior helped Glide Invest achieve a 40% higher conversion rate on its KYC journey and resolve user issues twice as fast.

Glide Invest

Jaideep Tibrewala

Head of Product