Case Study: GTM Teams streamline advocacy workflows and close evidence gaps with UserEvidence’s Advocacy MCP

GTM Teams streamlines reference matching by 67% with UserEvidence

The customer, GTM teams, needed a way to streamline their advocacy program management, which required constant context-switching across multiple applications. UserEvidence provided a solution with its Advocacy MCP, a tool integrated into Claude that centralizes all advocacy activities into a single view.

By implementing UserEvidence's Advocacy MCP, the teams gained the ability to find references, report on program performance, and close evidence gaps quickly through simple conversational commands. This solution saved significant time, with one specific user reporting a 67% decrease in 'time to reference match', and transformed the customer marketing role from a request handler to a strategic system builder.

GTM Teams