Case Study: Cisco unifies 2,700+ advocates and reimagines its Insider Program with UserEvidence

Cisco centralizes 2,700+ advocates with UserEvidence

Cisco faced a challenge when its previous advocacy platform was acquired, forcing its team to reimagine its fragmented Cisco Insider Program. The program consisted of four disconnected sub-programs running on separate platforms, creating a confusing and hard-to-navigate experience for its members. Cisco partnered with UserEvidence to address this challenge and rebuild its community using the UserEvidence Advocacy Hub.

Using UserEvidence, Cisco consolidated its four separate programs into a single, unified platform with a streamlined registration process and a new loyalty model. This solution provided a centralized space for over 2,700 advocates, significantly improving the member experience. The results included a successful launch with a mix of re-enrolled and new members, setting the stage for increased business impact.

Cisco