Case Study: BlueCat Networks builds a scalable customer marketing program with UserEvidence

BlueCat Networks grows customer marketing from 1 to 4 with UserEvidence

BlueCat Networks faced the challenge of building a customer marketing program from scratch with minimal existing resources, few cross-functional relationships, and low community engagement. Anna Kim, the Director of Community & Customer Marketing, turned to the vendor UserEvidence to help centralize and scale their efforts to prove the program's value.

Using the UserEvidence platform, BlueCat centralized over 250 customer proof assets and built a custom GPT tool to help the sales team quickly find testimonials. This solution enabled Anna's team to grow from one person to four, securing a larger budget and establishing measurable ROI. The vendor UserEvidence was instrumental in providing the strategic guidance and technology that transformed their customer advocacy into a core, measurable function.

BlueCat Networks