Case Study: Exotel achieves better lead nurturing and automation with User.com

Transform your growth with data-rich leads and maximize campaigns to connect with customers at the right moment.

Exotel, a telecommunications cloud platform serving businesses across Asia, needed a more unified way to manage marketing, sales, and customer engagement. Before using User.com, the team relied on multiple disconnected tools like Intercom, Popup Builder, and Kissmetrics, which made automations hard to build, updates manual, and user behavior difficult to track.

With User.com, Exotel consolidated key workflows into one platform, using its automation, email marketing, chatbot, and lead-tracking capabilities to nurture new and lost leads, improve onboarding, and support sales conversations with richer user data. User.com helped increase product adoption, improve engagement in chat, boost demo bookings, and support stronger drip campaign performance with solid deliverability, open, and clickthrough rates.

Exotel

Sahith Krishna

Head of Inbound Marketing