Case Study: Qconcursos achieves massive scale and higher engagement with User.com

How to scale effectively? Learn how to turn thousands of users into millions of people fully engaged and active, with effective nurturing over multiple omni marketing channels.

Qconcursos is a leading Brazilian educational network with more than 4 million active users that helps candidates prepare for public exams. Facing major scalability limits with a local automation tool (restricted API, no reporting, only email), Qconcursos evaluated platforms in 2019 and chose User.com for its flexible automations and omnichannel capabilities to support product and marketing collaboration at scale.

User.com delivered onboarding and a full omnichannel solution—email campaigns, automations, push notifications, popups, lead scoring and dashboards—so teams could build and run campaigns without developer help. As a result Qconcursos now operates 100+ automations, uses churn and lead-scoring flows, saw nearly 500,000 in revenue from a pandemic-era promotion, and reports strong engagement (push campaigns reaching ~15% of lists, 2–4% open rates and ~18% click ratio) alongside reduced churn and improved retention thanks to User.com.

Qconcursos

Luizza Couto

Product Manager