User.com
20 Case Studies
A User.com Case Study
PlagiaShield, a France‑based B2B SaaS that helps companies detect and remove stolen written content, faced losing search traffic when clients’ original posts were copied. Seeking better onboarding, chat and live‑chat capabilities than their previous tool, they adopted User.com’s marketing automation platform — including the chat widget, in‑app chatbot, automated emails and live chat — to guide users faster to value and scale support.
Using User.com, PlagiaShield built a six‑stage onboarding pipeline with event‑based, personalized in‑app chatbot messages and emails that nudge users through milestones (e.g., choose a plan, add a domain, check results). They also implemented semi‑automated personalized welcome videos (hosted via Loom) delivered through User.com profiles — 50% of recipients watch the video — and report dramatically higher engagement, faster time‑to‑value and improved conversion potential while freeing the team to focus on deeper customer relationships.
Jérémy Mauboussin
Founder