Case Study: Estyl.pl boosts customer retention and grows newsletter subscribers 35% with User.com

How to increase customer loyalty in e-commerce

Estyl.pl, Poland’s oldest online reseller of beauty products (with three brick-and-mortar shops), faced a high share of one‑off buyers and needed a customer retention strategy to drive mid‑ to long‑term sales. To tackle this, they partnered with User.com and implemented its e‑commerce tools — including the User.com widget and API integration — to capture detailed user and purchase behavior across devices and keep their customer data synchronized.

User.com helped Estyl.pl deploy site tracking, a preference‑collecting chatbot, targeted segmentation and automated e‑commerce flows (abandoned cart recovery, re‑engagement at 30/60/90 days, after‑sales), plus email/newsletter campaigns, Facebook remarketing, web push and popups. As a result, Estyl.pl grew their high‑quality newsletter subscriber base by 35% in six months, significantly improving customer retention and positively impacting revenue.

Estyl.pl

Marcin Moska

E-Commerce Manager