Case Study: LeadFuze achieves a 20% conversion lift and unifies its marketing stack with User.com

How to increase conversions and enhance your business with an all-in-one marketing tool.

LeadFuze, a U.S.-based SaaS directory of 300M+ business professionals, needed to improve its visitor→trial→customer funnel, consolidate multiple marketing tools, and personalize onboarding while blocking fake accounts. To address this, LeadFuze integrated the all-in-one marketing platform User.com into its signup and onboarding flows to replace disparate tools and create a single source of truth for its teams.

Using User.com’s marketing automation, CRM, email drips, popups, web notifications, SMS reminders, visitor tracking and feedback workflows, LeadFuze unified communications, automated trial and payment alerts, and tightened fraud controls. The User.com implementation boosted conversions by 20% and open rates by 15%, gave teams a unified customer view, and accelerated daily personalization and automation efforts.

LeadFuze

Justin McGill

Founder