Case Study: DobryMechanik.pl triples email subscribers to 75k and boosts B2C bookings with User.com

How to increase B2C conversion rate in an e-marketplace

DobryMechanik.pl is a Polish e‑marketplace that connects drivers with local auto‑service providers. Although the site drove healthy traffic, many visitors left without contacting a workshop or scheduling repairs; the team needed an easy, no‑code solution marketers could use to engage users, collect contact data and raise B2C conversions. They selected User.com’s marketing automation platform (tracking & analysis, exit popups, chatbot, email campaigns) and also adopted User.com CRM for handling B2B leads.

With User.com, DobryMechanik.pl deployed behavior‑based segmentation, exit popups and an on‑site chatbot to capture emails and support requests, plus personalized email campaigns and CRM‑driven task automation for sales. The impact was measurable: their email list grew from ~25k to 75k in six months (a 200% increase), they now generate several dozen extra repair appointments per month from email links, and the User.com CRM reduced repetitive work and improved sales pipeline visibility and team coordination.

DobryMechanik

Marcin Jodłowski

Marketing Manager