Case Study: SellerLogic achieves a 200% increase in lead generation with User.com

How to educate and nurture potential customers help them realize your value while establishing and building trust.

SellerLogic, a German SaaS provider of Smart Tools for Amazon sellers (notably Lost & Found and a dynamic Repricer), needed a way to educate and nurture potential customers about hidden FBA errors and build trust around sensitive services like automated repricing. To scale lead generation and structure sales outreach, SellerLogic chose User.com and its marketing automation platform (email campaigns, drag-and-drop automation builder, GTM integration and chatbot) to support lead magnets, double opt-in flows and ongoing education.

Using User.com, SellerLogic implemented automated funnels, drip email campaigns, dynamic pipeline stages and on-site tracking to move leads through the funnel and re‑engage non-converters. The result was a structured sales process and a 200% acceleration in lead generation, plus easier campaign validation via GTM, automated CRM deals and improved nurturing through personalized content — all delivered through User.com.

SellerLogic

Stefan Nievelstein

Chief Marketing Officer