Case Study: Educations Media Group achieves up to 50% click‑through rates and builds a more engaged community with User.com

How to build a more engaged community and grow in every avenue from sales, to impacting revenue and even helping to provide relevant content

Educations Media Group (educations.com) is a global leader in education search that needed a more powerful way to communicate with and guide its audience. Previously using a limited live-chat provider and running manual, broad email campaigns to ~2 million members, the team sought a solution with strong marketing automation, flexible responsive templates, and better chat filtering—so they selected User.com for email marketing, automation, live chat and on-site engagement tools.

User.com implemented segmentation, trigger-based marketing automations, dynamic timing, richer email templates (GIFs/emojis), live chat popups and a “slipping-away” recapture flow. As a result educations.com saw typical open rates around 28% and moved from 7–10% click rates on mass mailings to triggered campaigns regularly reaching 40–50% opens/clicks, while on-site personalization lifted engagement from ~2% to 10%+ in tested areas. Educations Media Group is now rolling User.com out across its other sites to scale these gains.

Educations Media Group

Darrah Caughey

Digital Marketing Manager