Case Study: Predica (IT consultancy) gains 500 subscribers in 3 months with User.com marketing automation

How an IT consulting company used marketing automation to grow their subscriber list by 500 contacts in just 3 months.

Predica, an international IT consultancy and Microsoft Partner, faced leaking leads and a broken newsletter signup process while wanting to reduce manual work and better map customer journeys. They chose User.com’s marketing automation platform to get a flexible, easy-to-integrate solution that didn’t require heavy developer involvement.

User.com helped Predica deploy pop-ups, email campaigns, omnichannel tracking, GTM integrations, automations, and live chat/chatbot functionality, with hands‑on support from a User.com marketing automation specialist. As a result, Predica gained 500 new subscribers in three months, increased email open rates from 10% to 45%, reduced manual tasks and improved lead generation and cross-team collaboration.

Predica

Piotr Filter

Digital Marketing Specialist