Case Study: HeySpace achieves 100% marketing independence and improved customer support with User.com

How a SaaS company enabled the marketing team to run successful campaigns with 0 involvement of IT department

HeySpace, a Polish SaaS task-management app, needed a single platform to run marketing activities and analyze user behavior without relying on developers. After testing Intercom, HelpCrunch and SALESmanago, they chose User.com for its broader feature set and lower price. Their goals were to improve email marketing (build a high-quality subscriber base, create branded content and automated onboarding) and to let the marketing team run campaigns end-to-end while also optimizing customer support.

User.com delivered live chat with automations (pricing-page automatic messages and autoresponders), aggregators for event counting, both simple and automated email campaigns (including onboarding flows), popups, a knowledge base and dashboards. With User.com, HeySpace’s marketing team now runs projects 100% independently; live chat automations engage the majority of pricing-page visitors, and support speed and personalization have improved thanks to unified user profiles and in-chat knowledge-base search — reducing developer involvement and streamlining workflows.

HeySpace

Marta Piotrowiak

Marketing Specialist