Case Study: Sempai achieves higher lead generation and automated support with User.com

How a digital marketing agency can use marketing automation to boost lead generation and automate support activities.

Senpai is a leading Polish SEO & SEM agency that wanted to add marketing automation to its offering and needed an intuitive, no‑code platform deployable via Google Tag Manager so non‑technical teams could manage marketing, sales and support while improving website conversion rates. After testing multiple options, Senpai selected User.com as their marketing automation solution.

Senpai implemented User.com’s all‑in‑one platform—advanced user tracking, chatbot/live chat, popups and data collectors, web push and email modules—to automate chat support, improve segmentation and capture more leads without IT involvement. As a result, User.com helped Senpai centralize user histories, win time back for sales, generate an increasing number of leads from the chatbot, achieve high CTRs on web push campaigns and strengthen lead‑generation and employer‑branding channels.

Senpai

Sebastian Suma

Chief Executive Officer