Case Study: AMC boosts club registrations and fan engagement across LATAM with User.com

Growing community and connecting a brand to their most loyal customers with omni-communication.

AMC, a global television and broadcast leader behind shows like Mad Men and The Walking Dead, needed to grow and better connect its AMC Club communities across multiple regions (LATAM, Europe and parts of Africa) and dozens of local languages. To solve identity and engagement challenges—identifying specific viewers, handling large volumes of contest/survey responses, and boosting club registrations—AMC turned to User.com for unified communication and marketing tools (Marketing Automation, Popups, SMS Marketing and more).

User.com implemented a full-stack solution of segmentation, event tagging and automation that converts large datasets into actionable profiles and personalized campaigns. The platform helped AMC grow local communities across 24 LATAM countries, aggregate over 500k club fans, improve targeting and engagement, and run high-impact activations (for example the EL GOURMET anniversary event that matched and connected fans remotely). User.com’s automation and segmentation measurably increased registrations, brand recognition and campaign efficiency.

AMC

Pablo Viera

Series & Movies Brand Sr. Manager