Case Study: Immowelt achieves improved consent rates and stronger user trust with Usercentrics GmbH

User trust and improved consent rates are key components of immowelt’s partnership with Usercentrics

Immowelt, one of the largest real estate platforms in Germany and Austria, faced the challenge of balancing strict EU GDPR requirements with the need to collect user data essential to its digital services. To address this, Immowelt partnered with Usercentrics GmbH to implement a cross-domain consent management platform (CMP) that would protect user privacy while preserving the data flows the business relies on.

Usercentrics GmbH delivered a highly customizable CMP with TCF 2.0 compliance, A/B testing, a Tealium extension for fast onboarding, and specific fixes like ITPV2 support, plus a dedicated Customer Success contact. The solution automated legal and technical updates, streamlined banner management, and led to improved consent rates and stronger user trust—helping Immowelt maintain compliance without compromising its data-driven services.

Immowelt

Roman Igl

Senior Project Leader